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Have courage in the face of adversity.

Fortitudo Fitness logo with "Est. 2020" beneath it.

Here strength goals are made specifically for you!

Welcome to Fortitudo Fitness!

Fortitudo Fitness is an online powerlifting company established in 2020 by head coach Julianna King. Created for the purpose to make sure every individual has a space and opportunity to achieve any strength goals they may have. Built upon four key pillars, Fortitudo Fitness is able to bring individualized strength and powerlifting programming that fits any life-style, especially the busy ones.

Our Values

A female powerlifter in a blue and black outfit sits on a bench, gesturing to someone off-camera. The bench has "USA Powerlifting" branding. She appears focused. Spectators and other participants are visible in the background.

  • At FF, we prioritize honesty and transparency on the platform and off.

  • Julianna started coaching in 2020 as she continued her own powerlifting career and supports athletes in developing this love and drive for the sport of powerlifting themselves.

  • Evidence based programs are built for every athlete based on their needs. Julianna holds bachelors degrees in both Psychology and Movement Science.

  • All programs are individualized to the athletes needs to help you best hit your goals. Open communication and a positive coach-client relationship is vital to us.

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Women at a fitness event wearing Fortitudo Fitness shirts, with one wearing headphones.
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Why you should choose Fortitudo Fitness

Discover the difference with Fortitudo Fitness. Led by Julianna King, who holds a bachelor’s in both psychology and movement science, our compelling combination of mental and physical expertise sets us apart in the crowded fitness industry. Not only do we provide a superb grounding in the physical aspects of powerlifting, but we also know the power of the mind in reaching those new personal bests. Our track record speaks volumes, with numerous clients reaching national competitions and boasting high PR success rates. Experience first-hand our dedication to professionalism, expertise, and your well-being, and join the team today!

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